There are plenty of reasons why people write books but the most important reason is why you would write a book. The most obvious motivation for writing a book is for the powerful marketing benefits. My first publisher promised to make me a “RockStar” in my industry if I wrote a book. Not to many accountants have a book so I was certain it would set me apart and jump start my marketing. I’ve learned that there is much more to it than that.
In “The Seven Habits of Highly Successful People” Dr. Steven Covey wrote “Begin with the end in mind”. If you have a story, an experience, knowledge, information, a message, etc. and want to share it with the world you will get a lot more traction if you consider a few things:
What are you trying to accomplish?
Who is your audience?
What do you want the reader to get from your book?
Why would they want to read your book?
What will they walk away with?
What is your call to action?
There is a multitude of ways you can use your book as a marketing tool and to generate revenue. I will cover those in future articles so I encourage you to read The HIA-LI Reporter for at least the next nine months which happens to be the length of my contract. I mentioned earlier that my initial motivation to write a book was for the marketing applications. As I mentioned before, the experience has taught me that there are other, really good reasons for writing a book.
Everything you write will far outlive you. That means that your words can have a lasting, positive effect on the world. Andrew Carnegie knew this when he challenged Napoleon Hill to confirm and document his principles of success. That challenge Hill resulted in a correspondence course called “Law of Success” and then years later “Think and Grow Rich” which is considered by many to be the most influential book on success ever written, myself included.
Hill’s writing has helped countless individuals and spurred others to follow in his footsteps. There is a direct lineage from Hill to some of today’s top success gurus such as Jack Canfield. Canfield had the opportunity to work with W. Clement Stone who collaborated with Hill himself. Stone had founded The Combined Life Insurance company and after reading Hill’s “Think and Grow Rich” he decided to incorporate the Mastermind principle, outlined in Hill’s books with his sales agents. Stone had them meet every week and the results were astounding. He convinced Hill to come out of retirement and the two co-author several books. Carnegie’s message is still being passed along to people like you and me.
So there is the influence you can have now and through the rest of eternity but I found even more benefits to writing. Specifically, the way it forced me to focus on my objectives. Organizing my thoughts into flowing, structured information with a definite purpose and written to a specific audience. That exercise helped to get me much more focused on what I was trying to accomplish. In many ways writing was much more beneficial and productive to me than any business plan I had ever compiled and there were plenty.
I’ve come to believe that if you have an inspiring story, experience and/or knowledge that can be of benefit to anybody you have a moral obligation to share it. It doesn’t have to be a shared through a book although I believe that a book has the most bang for the buck. You can start with a simple blog post or an article. The important thing is to get it out there.
Once you have determined your WHY you need to get to work. Next month I will cover “How To Write a Book” to help you get started and leave you with no more excuses for not writing a book.
Bedrock Business Publishing
Joe DiChiara is a best-selling author, publisher and mentor. He has an extensive career in business serving thousands of small business owners over a 30-year career as a Certified Public Accountant. Today Joe’s goal is to empower small business owners by teaching them the fundamentals of starting, building and running a small business. His publishing business is an extension of that mission as he believes that writing is one of the most powerful tools an entrepreneur can employ. He feels strongly that if you have an inspirational story, knowledge and experience that can help, educate, inspire and empower people it’s your duty to share it with the world.
Book a free chat with Joe www.timewithjoe.com
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