Why Self Publishing is Changing Marketing Part 3 of 3

Why Self Publishing is Changing Marketing Part 2 of 3
August 12, 2017
Why Write a Book?
September 9, 2018
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Evolving technology, the Internet’s free flow of information, giant Amazon’s http://www.createspace.com and other self publishing options such as  http://www.authorhouse.com and http://www.thecreativepenn.com makes getting your own book in print simple.  There are also throngs of self publishing houses to help prospective authors organize their thoughts into the printed word. Today there are millions of new authors providing great content on everything from taking care of your pet to self help and starting &  running your own business.


According to www.publishersweekly.com


  • The Big Five traditional publishers now account for only 16% of the e-books on Amazon’s bestseller lists.collaboration book
  • DRM (digital rights management) “harms e-book sales at any price point.”
  • Self-published books now represent 31% of e-book sales on Amazon’s Kindle Store.
  • Indie authors are earning nearly 40% of the ebook dollars going to authors.
  • Self-published authors are “dominating traditionally published authors” in sci-fi/fantasy, mystery/thriller, and romance genres but — and here is the surprise — they are also taking “significant market share in all genres.”

Industry experts and business owners have found self publishing to be a highly effective way to get their name and marketing message out to their target audience. Being an author brings instant credibility and expert status in your industry. It takes guts to put your thoughts and ideas out there for everyone to dissect and people respect those that do. I believe that being an author today is comparable to having a website when the Internet first started.  At first not everyone had a website and today if you don’t have one good luck with your business. Soon, not having a book will be like not having a website. It’s inevitable if you want to do business. The only question is when will you be ready?

Joe DiChiara
Joe DiChiara
Joe DiChiara is a best selling author, author mentor, and publisher. He has an extensive career in business serving thousands of small business owners over a 30 year career as a Certified Public Accountant. Today Joe’s goal is to empower small business owners by teaching them the fundamentals of starting, building and running a small business. His publishing business is an extension of that mission as he believes that writing is one of the most powerful tools an entrepreneur can employ. He believes strongly that if you have an inspirational story, knowledge and experience that can help, educate, inspire and empower it’s your duty to share it with the world.

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