My Marketing Mayhem all changed when I learned how to become a published author. It’s now the cornerstone of my marketing system and the relative cost was a pittance. None of this was my idea. I joined a large marketing mastermind group and was shown the ropes by experts in the industry. I met hundreds of individuals that had become authors, used it to market themselves and parlayed that into speaking and coaching businesses. It’s a growing trend-Speaker/Author/Coach. Here are a few examples I’ve seen 1st hand:
Young guy writer in hat and glasses using typing machine
A caregiver wrote a book about care-giving is now a speaker on the topic and coaches other caregivers.
A driver who got hundreds of speeding tickets learned how to beat them. He wrote a book about it, became a guest on hundreds of radio shows and now is a sought after speaker.
An ad executive that wrote a book about writing a book now speaks on the subject, mentors authors and started his own publishing business.
Evolving technology, the Internet’s free flow of information, giant Amazon’s http://www.createspace.com and other self publishing options such as http://www.authorhouse.com and http://www.thecreativepenn.com makes getting your own book in print simple. There are also throngs of self publishing houses to help prospective authors organize their thoughts into the printed word. Today there are millions of new authors providing great content on everything from taking care of your pet to self help and starting & running your own business.
Joe DiChiara is a best selling author, author mentor, and publisher. He has an extensive career in business serving thousands of small business owners over a 30 year career as a Certified Public Accountant. Today Joe’s goal is to empower small business owners by teaching them the fundamentals of starting, building and running a small business. His publishing business is an extension of that mission as he believes that writing is one of the most powerful tools an entrepreneur can employ. He believes strongly that if you have an inspirational story, knowledge and experience that can help, educate, inspire and empower it’s your duty to share it with the world.