Why Self Publishing is Changing Marketing Part 1 of 3

Marketing is complicated and a mystery to most small business owners, especially if you’re working with a limited budget. There are many, many options and even more marketing consultants, social media experts, virtual marketing assistants, etc. that can tell you what you should be doing. There are networking events, networking groups, chambers of commerce, etc. Then there are the marketing tools, resources, automated processes, blogs, radio, print, etc. The cost range from zero to thousands. I call it marketing mayhem.

I understand this all too well. As an entrepreneur, business mentor and CPA for over 30 years I have experienced many marketing trials and tribulations resulting in thousands of non productive hours and tens of thousands in wasted dollars. Luckily, not everything I tried was without results. Many things worked but to be honest, most did not. Not doing anything would spell disaster in the long run and my solution was usually a short term marketing campaign. The results were always the same, minimal, if any.