Marketing is complicated and a mystery to most small business owners, especially if you’re working with a limited budget. There are many, many options and even more marketing consultants, social media experts, virtual marketing assistants, etc. that can tell you what you should be doing. There are networking events, networking groups, chambers of commerce, etc. Then there are the marketing tools, resources, automated processes, blogs, radio, print, etc. The cost range from zero to thousands. I call it marketing mayhem.
I understand this all too well. As an entrepreneur, business mentor and CPA for over 30 years I have experienced many marketing trials and tribulations resulting in thousands of non productive hours and tens of thousands in wasted dollars. Luckily, not everything I tried was without results. Many things worked but to be honest, most did not. Not doing anything would spell disaster in the long run and my solution was usually a short term marketing campaign. The results were always the same, minimal, if any.
Joe DiChiara is a best selling author, author mentor, and publisher. He has an extensive career in business serving thousands of small business owners over a 30 year career as a Certified Public Accountant. Today Joe’s goal is to empower small business owners by teaching them the fundamentals of starting, building and running a small business. His publishing business is an extension of that mission as he believes that writing is one of the most powerful tools an entrepreneur can employ. He believes strongly that if you have an inspirational story, knowledge and experience that can help, educate, inspire and empower it’s your duty to share it with the world.