How a Published Book Benefits Your Business

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Still not decided why you should have a published book? With tons of business books being published in the US every year, about 11,000 and still increasing, you might think that the competition is very stiff. Why would people pay attention to a newbie author’s work when there are famous authors out there whose books have sold millions already? But then, you’re aim is not just to earn money from selling your published book – your goals are more than that.

Writing a good book will largely benefit you and your business. A good book is well-written with correct grammar and syntax, complete sentences, appropriate vocabulary, and useful ideas. It also must be understandable and engaging so that readers will not get confused and bored.

As an entrepreneur, you already are an expert in something, but the world does not know it. You have an abundance of information, knowledge, and experience that can help other people. All you have to do is write about them to have a published book. People want to learn what you know.

According to a survey conducted by marketing consultancy Wellesley Hills Group based in Framingham, Massachusetts, 90% of the 200 authors surveyed said that they did realize the noteworthy positive impact of writing a book to their business and recommend it to other entrepreneurs. The main benefits to their businesses are indirect though, because they didn’t earn much from the actual selling of the books. They however generated more leads, charged higher fees, closed more deals, and got better speaking gigs. And how did that happen?

Having a published book will give you these three benefits:

  1. Brand Clarity

Potential clients will understand what you’re about and the value of dealing with you or your business. Your staff will also clearly understand who you are and what services/products you are offering. Laying your ideas out for the people to see will arouse their appetite for more comprehensive knowledge or consulting.

  1. Business Credibility

Your business will become associated with your published book. That’s why you should ensure that it will be a good book because your growth in credibility will create a halo effect on your business. A business gets enterprise legitimacy when associated with a business book in the eyes of the world. When your business is considered legitimate, it will make everyone in your organization feel proud and loyal as well as work together in camaraderie. It would be easier to get things done.

  1. Personal Credibility

A published book will make people believe that you’re smarter and more knowledgeable than them. It will make you feel that you’ve gained additional IQ points the way they respond to you. People will start to listen to what you are saying and closed doors will magically open. Your personal credibility will be a big help in building initial connections with your prospective business partners and clients. Many consultants have increased the ranks of their business by just writing a book on their field of expertise.

Although you will get these powerful benefits from your published book, selling more than 10,000 copies would make you feel more satisfied because your effort has paid off. Hiring a PR firm or literary agent could help sell more books than self-publishing. Writing is just the beginning and could benefit you and your business in so many ways. Yet, it is the actual selling that will make you see a return of investment. Click here to know how we can help you.

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