Business Book Writing: How to Write a Great Chapter

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business book writing

Business book writing is different from writing a novel.  In a book, the sentences are shorter and can be presented in bulleted or numbered manner. A novel on the other hand, is written in long, descriptive sentences so that the reader could imagine the settings, the characters, the events, and other details in the story. Yet, the business book and the novel have something in common too – they are both divided into chapters for easy reading and navigation.

But, how do you create a great chapter? Here are 5 points for you to consider when you do business book writing:


  • The Length of the Chapter

A novel may contain 100,000 words or higher but the book will only range between 30,000 and 50,000 words. The latter can be read in portions and has good section structure. It also uses numbers and bullets to enumerate things, ideas, examples, etc. The chapters should always be in proportion to the length of the book. The reader could act on the content quickly if there is a good balance between action and content.


  • The Content of the Chapter

In business book writing, a chapter can be a complete content or one that connects to another chapter. You will be the one to decide on what course to take in writing the chapters. A complete content can educate or inspire the reader on its own. This can be one of the topics in the book or a sub-topic of your main topic. On the other hand, a chapter that connects to another chapter in the book has open loops or questions that can only be answered in the following chapter. Some writers do this method to compel the reader to read the next chapter. Whichever you choose, your chapter should convey your message clearly.


  • The Structure of the Chapter

Each chapter should have a good clear structure. The use of sub-headings will enable the reader to skim through your content. People may have a different way of reading a book but the use of sub-headings will make it easier for them to finish it. Structure enhances readability and readability encourages engagement.


  • Balance in the Chapters

Some chapters maybe longer than other s as you might have more to write on certain topics. Yet, when you are done with business book writing and will start the editing, make sure that all your chapters will have the same length. If there’s a balance between your chapters, the reader will know what to expect. They will not feel cheated when they read a short chapter after a long one, or vice-versa. In order to achieve a similar length with just a 10 to 20% word count difference, you could combine or divide chapters.


  • An Engaging First Chapter

The first chapter creates the first impression. People can easily decide whether they are interested in reading your book or not by reading the opening chapter. Even if you have a really wonderful book but you didn’t grab their attention, they will leave your book for another. The first chapter sets the tone and represents the whole book. So, make sure that your opening paragraph will excite your reader and will deliver value to entice them to read on.

When you do business book writing, you want to come up with the best business book that you can. A clear chapter structure with complete content and delivers value will make a much better experience to your readers. And if they have a good experience then, it will be a good experience for you as the writer as well.


Joe DiChiara
Joe DiChiara
Joe DiChiara is a best selling author, author mentor, and publisher. He has an extensive career in business serving thousands of small business owners over a 30 year career as a Certified Public Accountant. Today Joe’s goal is to empower small business owners by teaching them the fundamentals of starting, building and running a small business. His publishing business is an extension of that mission as he believes that writing is one of the most powerful tools an entrepreneur can employ. He believes strongly that if you have an inspirational story, knowledge and experience that can help, educate, inspire and empower it’s your duty to share it with the world.

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